Building a Website and Promoting a Website through website optimization, website marketing and search engine optimization has become a puzzle recently. With so many variations of online marketing, some business owners are not sure which way to go, so in many cases, they do the worst thing possible, which is nothing. What website owners need to keep in mind is that content is king. Website optimization, when done properly always must include content optimization, ensuring that original, relevant content is consistently being written and shared online, so that search engines will index their website and website rankings will increase. Smart Internet Advertising specializes in services which increase on Brand Awareness, through both unique content blog writing, Social Sharing, as well as create very robust campaigns to increase in conversions. At Smart Internet Advertising we specialize on hot new cutting edge products that would drive awareness through Content Centric Marketing and Influence Marketing. From Online Reputation Management to Conversion Optimization and Website Marketing, our team of experts will fine tune your website marketing campaign to your specific needs, focusing on both local search and national search engine optimization. Transparency of service is paramount for Smart Internet Advertising, so that clients are not left wondering, ‘what am I paying for’ and ‘what is my seo advertising company really doing each month’.
As a leader in the industry of internet marketing, Smart Internet Advertising has never used link building schemes which invariably get website owners penalized somewhere down the line, and all work is done in the United States by our own content marketing specialists. This means that content written about your business and your website is written grammatically correct, is relevant to your key words that your specific business cares about ranking for, and is never posted on a site that is not actually part of your business. Often other seo advertising companies will post a link to your website in the middle of a website that is completely unconnected to your business, simply because that website has great rankings. This is an attempt to fool the search engines, and always produces negative and short lived results.
Higher search engine rankings are possible through well written content, both online and offline. In order to create a buzz around your website, engaging users with useful and relevant information about your business must be done on a continual basis. Only through creative content marketing and smart website optimization can you hope to beat your competition when it comes to search engine results.
For effective online marketing, engaging with an ethical seo advertising company is the only option. Search Engine results are driven from engaging content, continually done, and from sites which are directly related to the website owner. Only through these means will your online marketing dollars truly work for you and produce long term results that are seen through high search engine rankings and measurable conversion optimization results.
Call Smart Internet Advertising today when you have had enough of fly by night search engine optimization companies who over promise, over charge, and under deliver results you expect and deserve. Visit our website at www.smartinternetadvertising.net or call us today and speak with our internet marketing specialists’ toll free at 877-736-1998
Thursday, February 5, 2015
Tuesday, December 2, 2014
Fast Website Load Speeds Increase User Experience
Website
optimization is very important when it comes to improving a user's
experience. Page loading can make or break any online business and it is
important to make sure these things are set in place before publishing a
website on the web. An internet
advertising company will make sure all websites are efficient and able to
handle any downloads, picture slides or videos that are placed on the website
without crashing or causing a business owner to lose out on potential clients.
Most website viewers care more about the speed of a website rather than
designs. Here are some tips that an online advertising company can
give a client on creating the perfect site for the best user experience:
Decreasing Page Load Can Decrease Conversion Rates- Due to some recent studies, it has been noted that slow page loading times can decrease conversion rates. This means less people clicking on links and buying items directly from a page because they didn't have the patience for the site to load. According to a recent survey, most website users would like to see a page load in no more than two seconds; anything after two seconds will lead to an abandonment of the page. This is something a good online website advertising company would make sure to add in their consultation with a potential client of theirs. Smart Internet Advertising Company utilizes methods which will increase website traffic, increase website visibility, and increase website conversion rates by focusing on key areas that most online advertising companies overlook or just fail to do because it is time consuming and takes much research. A lot of potential customers can be made due to visitors returning to a page. What this means is that, some potential customers who view a site might not purchase anything on their first visit, but it may take them a few times of returning to the site before making a purchasing decision. Almost 50% of web users often tell a friend if they had a bad experience visiting a website. So, in other words, you could lose out on a lot of potential customers due to a few seconds in loading time. An online advertising company will often review any issues with a website in a free consultation.
It is also very easy for a website owner to test their own page loading times by using free tools online. There are also some browser plug-ins that can report page speed. A website advertising company will often have their own web analytics tools to test a webpage for its efficiency. Website optimization is very essential and a check should also be done for viruses or spyware. Finding the right seo advertising company takes research and requires website owners to examine the seo advertising companies own rankings and website presence. If the seo advertising company does not enjoy first page website rankings, you may ask yourself, how they will do this for my company if they cannot do it for their own.
How To Decrease Page Loading Time- Page loading time depends on a lot of things. The first step is to use a GZIP compression tool. There are some web hosting companies who already provide this for their customers. The whole point of this tool is to deflate anything on the servers. This can be done without downgrading the quality of certain images or video. Some sites already come GZIPPED.
The next step is to wrangle style sheets and JavaScript’s. Instead of overloading every single webpage, it may be beneficial to load JavaScript’s in external files. This will allow files to load one at a time instead of reloading every time a person decides to visit the same site! The CSS and external files should be located near the tags of the site.
A good website advertising company will make sure to optimize images. This is done by reducing the image size and allows a user to switch between graphic file sizes. An online website advertising company will also make sure to resize images without just using HTML coding. An internet advertising company should know different techniques for resizing images. Content management systems should also be used in order to utilize modern plug-ins that will cache the latest version of WebPages.
Redirects should not be confused with browsers. If a person has used an SEO advertising company to get specific ranking in the search engines, they can still use a 301 direct without putting their page rank up for risks. This is not true if there are a lot of 301 redirects jumbled together, as it can confuse the browser and slow down page loading time.
Decreasing Page Load Can Decrease Conversion Rates- Due to some recent studies, it has been noted that slow page loading times can decrease conversion rates. This means less people clicking on links and buying items directly from a page because they didn't have the patience for the site to load. According to a recent survey, most website users would like to see a page load in no more than two seconds; anything after two seconds will lead to an abandonment of the page. This is something a good online website advertising company would make sure to add in their consultation with a potential client of theirs. Smart Internet Advertising Company utilizes methods which will increase website traffic, increase website visibility, and increase website conversion rates by focusing on key areas that most online advertising companies overlook or just fail to do because it is time consuming and takes much research. A lot of potential customers can be made due to visitors returning to a page. What this means is that, some potential customers who view a site might not purchase anything on their first visit, but it may take them a few times of returning to the site before making a purchasing decision. Almost 50% of web users often tell a friend if they had a bad experience visiting a website. So, in other words, you could lose out on a lot of potential customers due to a few seconds in loading time. An online advertising company will often review any issues with a website in a free consultation.
It is also very easy for a website owner to test their own page loading times by using free tools online. There are also some browser plug-ins that can report page speed. A website advertising company will often have their own web analytics tools to test a webpage for its efficiency. Website optimization is very essential and a check should also be done for viruses or spyware. Finding the right seo advertising company takes research and requires website owners to examine the seo advertising companies own rankings and website presence. If the seo advertising company does not enjoy first page website rankings, you may ask yourself, how they will do this for my company if they cannot do it for their own.
How To Decrease Page Loading Time- Page loading time depends on a lot of things. The first step is to use a GZIP compression tool. There are some web hosting companies who already provide this for their customers. The whole point of this tool is to deflate anything on the servers. This can be done without downgrading the quality of certain images or video. Some sites already come GZIPPED.
The next step is to wrangle style sheets and JavaScript’s. Instead of overloading every single webpage, it may be beneficial to load JavaScript’s in external files. This will allow files to load one at a time instead of reloading every time a person decides to visit the same site! The CSS and external files should be located near the tags of the site.
A good website advertising company will make sure to optimize images. This is done by reducing the image size and allows a user to switch between graphic file sizes. An online website advertising company will also make sure to resize images without just using HTML coding. An internet advertising company should know different techniques for resizing images. Content management systems should also be used in order to utilize modern plug-ins that will cache the latest version of WebPages.
Redirects should not be confused with browsers. If a person has used an SEO advertising company to get specific ranking in the search engines, they can still use a 301 direct without putting their page rank up for risks. This is not true if there are a lot of 301 redirects jumbled together, as it can confuse the browser and slow down page loading time.
Contact Smart Internet Advertising Company today for your
free analysis, consultation, and quote. Call 877-736-1998 and speak with our
highly trained seo advertising
company experts and let us guide you through the changes and methods which
work. Visit www.smartinternetadvertising.net
today and get started today! You have nothing to lose and everything to gain
when you have online advertising
experts in your corner.
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